ABOUT RB Strategic Communications
My expertise is creating a compelling message that speaks to the appropriate audience, at the right time, using the right media. Content is all about telling a story and engaging your audience. It can be a website, a brochure, a magazine story, a news release, social media posts, a video script, or an advertising campaign.
I have worked in higher education and hospitals for more than 30 years developing and implementing communications strategies that drive results and meet institutional goals.
At the end of the day, I believe that every communication project should support the overall mission of the organization. My approach to effective communication involves:
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active listening
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partnering with people throughout the organization and with vendors
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creating compelling content that is distributed through a variety of media in a creative fashion
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carefully monitoring budgets to recommend cost-effective solutions
I evaluate current communications to ensure consistent, compelling messaging and storytelling that can be repurposed across media.
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